By the time ASAT Camo began back in 1986, Jim Barnhart and hunting buddy Stan Starr Jr. had already come to some definite conclusions about how hunting camouflage should look. The two did not start out to get into the camo business -- ASAT (All Season All Terrain) camo was developed after almost twenty years of exhaustive research in all parts of North America, in all four seasons of the year.  
     
  The pair believed that a lot of camo available at the time had been designed like fishing lures - to catch the hunter rather than help catch the quarry. They knew that just because a pattern looks good in a store or in a small isolated field situation, it doesn't mean that it will work well under all conditions and at all times of the year. What Stan and Jim ultimately decided to do was develop a camo pattern that would be good at all times, in any environment, to fool any game animal or bird. It was a tall order, but the pair felt that they had succeeded with ASAT. Obviously, many hunters felt and still feel, the very same way.  
     
  Today, over 20 years later the same pattern continues to turn hunter's heads, with it's light khaki tan background and contrasting, curved striped shapes. Hunters wearing ASAT realize they have effective camo for virtually all conditions - from bright direct sunlight - to the low light of early morning/late evening - to cloudy overcast days and most every hunting condition in between. Whether you are attempting to hide in rocks, trees, limbs, bushes, leaf edges and more, ASAT continues to deliver - with a promise. We at ASAT are so confident in our camouflage that we are offering an impressive guarantee: If any customer wears ASAT exclusively for one year and doesn't see more game than they ever have wearing anything else, we will buy your garment back.

That deal sounds good to us!